Each of the blank text input boxes are asking for one of three things:
-Width: Width values will always be numbers only – they represent a number of screen pixels.
A ‘Border Width’ should generally be small (0-5). The ‘Box Width’ settings should be higher values.
The ‘Total Box Width’ should almost always be over 100 and likely over 300-400 (500-800 may be the max that will fit in your WordPress theme).
The ‘Ad Box Width’ should always be smaller than the ‘Total Box Width’. If you use an Image Ad, set this value slightly higher than your image width.
If you use Enhanced Ads, 130-140 is a good range of values. 999 is a maximum value.
-Text or Link Size: These are also number only values representing a pixel height for the specified text.
12 is a good value for smaller text or 16-24 make good header text values.
99 is a maximum value, but you will probably not want text that large.
-Color: Color values are looking for a six character value using only letters and numbers (Color HEX Code).
Do NOT include the number symbol (#) that is often seen with a six character HEX Color Code.
Here is an excellent page you can use to generate a Color HEX Code for any color you need (look for the six character value in the text box marked “#:”):
When you create a new style or edit an existing one, there are a lot of available settings.
You can find explanations for each of these settings below:
‘Style Name’ – A name that you will use to refer to your style. Make your style names different so you can tell them apart when you are assigning styles to ads that you create.
Border Sizes & Colors:
‘Main Border Width’ – This should always be a number. It is the number of pixels for the thickness of the main border that goes around the outside of the ad box.
3 is a decent default value. 19 is the max value here, but you will likely not want the border width to be that large.
‘Ad/Field Divider Border Width’ – This is the vertical divider/border between the ad display and the field/product information.
If an ad is not showing both the ad and field displays, this won’t be used.
1 is a good default value. Something smaller than the main border width usually looks good. 19 is also the max value here but not recommended.
‘Ad/Field Divider Border Color’ – This is the color of the divider/border described above. It should be a 6 character color code.
‘Header/Content Divider Border Width’ – This is the divider/border between the header and the content (ad & fields).
Use similar rules as mentioned with the other border widths. 1 or 3 are good values.
‘Header/Content Divider Border Color’ – This is the color of the divider/border described above. Like other color fields, this should also be a 6 character color code.
‘Header Background Color’ – A six character color code for the background color of the header. The header is the row that does NOT show the actual advertisement and the fields/product info.
‘Ad Box Background Color’ – A six character color code for the background color of the ad box. This box can sometimes be shown by itself or next to the field and product information.
You have the option of showing Enhanced Ads, Image Ads, Text Ads or Image & Text Ads in the Ad Box.
‘Field Box Background Color’ – A six character color code for the background color of the field and product information box. Like the Ad Box, the Field Box can be displayed solo or with the Ad Box.
The Field Box shows all of the fields and product information for the product that you link to the advertisement.
Text Sizes & Colors:
‘Header Text Size’ – The size should always be a number. It’s the number of pixels for the height of the header text.
You can recommended text size values in the ‘Text or Link Size’ explanation above.
There can be single or double text headers shown either above or below the Ad/Field Box.
This is often considered to be the caption of the advertisement.
‘Header Text Color’ – A six character color code for the text color of the Header text.
‘Field Name Text Size’ – Always a numeric value. See ‘Text or Link Size’ recommendations above. You may want to make this size smaller than the ‘Header Text Size’.
The Field Name is the text that you define on the ‘Fields’ Admin page (shown in the Field/Product Info box before the “:”).
‘Field Name Text Color’ – A six character color code for the text color of the Field names/titles.
‘Field Value Text Size’ – Always a numeric value with the same rules as other text sizes. You may want to make this size a bit smaller than the ‘Field Name Text Size’.
The Field Value is the product information that you input for each Field on the ‘Products’ Admin page. (Shown after the “:” in the Field/Product Info Box).
‘Text Link Size’ – This is also a numeric text size value that is used for all text based links in your ads for the style.
This link text size could apply to standalone text links, header text links or text links that are shown above/below images in the ad box.
‘Text Link Color’ – A six character color code used as the color for all text links as described above.
‘Text Link Style’ – This setting determines whether the text link will be underlined or not (Set to ‘None’ if you don’t want underlined links).
Amazon “Enhanced” Ad Settings
All of the settings under this section will only apply to the Amazon Enhanced ads that you use with this style. If you choose not to use the Enhanced ads, these settings will not apply to anything else.
These settings let you control the various aspects of the Enhanced ads that Amazon will let you control if you create the code on their site.
‘Border Color’ – The outer border color of the Amazon Enhanced Ad (a six character color code).
If you don’t want to see this border, set it to the same value as the ‘Ad Box Background Color’ and the Enhanced Ad’s ‘Background Color’.
‘Image Size’ – Choose a larger or smaller image to be displayed. The large image really isn’t that big anyways (something that Amazon controls).
‘Price Display’ – Price display options in the Enhanced Ad. You can show New & Used Prices, New Prices Only or No Prices.
‘Background Color’ – A six character color code for the background color of the Enhanced Ad. In most cases, you will probably want this to match the ‘Ad Box Background Color’.
‘Text Color’ – A six character color code for the non-linked text within Enhanced Ads.
‘Link Color’ – A six character color code for linked text in Enhanced Ads.
Ad Display Settings
‘Total Box Width’ – The ‘Total Box Width’ and the ‘Ad Box Width’ values may require a bit of experimentation to get your ads to show how you want them to.
This should be a number that represents how many pixels wide the full advertising display will be.
A good way to start is to set the number based on what kind of information you will show in the ad.
If you will show both the Ad and Field Box, the value should probably not be lower than 250-350.
If your Ad is an image ad that has a width over 125, you may want to go even higher with the total box width.
If you are only showing an Enhanced ad without the Field Box, 130-200 may be plenty for the total box width.
‘Ad Box Width’ – It should be a number value like the other box width.
This value will only be used with both the Ad Box and the Field Box are being displayed.
It will be used to determine the width of the Field Box (Total Box Width – Ad Box Width = Field Box Width).
130 is a good width if you are using Enhanced Ads.
If you use an image ad with a width over 125, you should adjust this according to your image size (5-10 extra pixels makes for a nice bit a whitespace around the ad).
‘Ad Box Alignment’ – This setting, introduced in version 1.1.0, allows you to choose how to align the entire ad box.
‘Center’ – This setting will center the ad box within the parent element (if you just insert the ad into a page, it should center align with the page content).
‘Left’ – This setting will left align the ad box within the parent element. You can use this setting with small box width’s to stack more than one ad box on a single line.
‘Right’ – This setting will right align the ad box within the parent element.
‘Field Name Text Wrap’ – A new feature introduced in version 1.1.0. This is different from the ‘Field Value Text Wrap’ setting. This setting let’s you control whether the Field Name text will be allowed to wrap to more than one line. If you do not allow the field name text to wrap, make sure the field names are fairly short to keep everything looking it’s best.
‘Field Value Text Wrap’ – The ‘Full Text Wrap’ makes each field value wrap to the start of the next line (if it takes up more than one line), but the ‘Partial Text Wrap’ setting will keep text left aligned in a clean line all the way down (as seen on dogcratesizes.com).
‘Text & Image Ad Order’ – This setting will only apply to an advertisement that is using an ‘Image & Text Ad’. It allows you to determine which will be displayed first.
‘Header Order’ – This setting lets you put the header on top or below the Content Box (Ad/Field Boxes). It also gives you the option to not use a header at all.
‘Ad & Fields Order’ – This setting only applies if you show the Ad & Field Box. It lets you determine which will be first (on the left).
‘Ad & Field Display’ – This setting lets you determine what is shown in the Content Box. You can choose to show the Ad & Field Box, just the Ad Box or just the Field Box.
‘Turn Header Text Into Link’ – This setting will only apply if you are using a single header title (a setting found on each advertisement).
It gives you the option of turning the header text into a link. If you do use this option the Link Size, Color and Style settings will apply instead of the Header Text Size and Color settings.
Additionally, you can choose to use the ‘Amazon Preview’ feature with the Header Text Link.
It should be noted that if you use Amazon Preview with one image/text ad on any given page,
then all of the Amazon image and text ads on that page will also use Amazon Preview even if you have it turned off in certain places in this plugin.